(Nasdaq: DTSI), a leader in high-definition audio, has further penetrated the digital broadcasting market with specification in three worldwide broadcasting standards, implemented in the U.S. and Europe. DTS audio is now included in the Advanced Television Systems Committee’s (ATSC) updated guidelines for standardized broadcast digital video transmission, the Alliance for Telecommunications Industry Solutions’ (ATIS) revised standards for IPTV media formats and protocols and European
Digital Video Broadcasting
(DVB) Audio Toolbox, making it possible for U.S. and European broadcasters to now take advantage of DTS’ advanced and highly efficient audio delivery solutions.
“Digital broadcasting continues to put consumers in the driver’s seat with expanding options to personalize their viewing experiences; allowing them to watch what they want, when they want,” stated Brian Towne, executive vice president and chief operating officer at DTS, Inc. “With this increased flexibility, viewers demand premium-quality audio to enrich their overall entertainment experience. The integration of DTS audio into evolving broadcast standards demonstrates the industry’s response to consumers’ demands for high quality content and acknowledges the unparalleled entertainment experience afforded by our advanced audio solutions.”
The new ATSC and ATIS guidelines provide consumers with more control when viewing television programming on fixed-location and mobile devices. Through ATSC’s new standard, designated as A/103, broadcasters can transmit file-based content with rich DTS audio in non-real-time (NRT), making it readily available at any time via streaming delivery or download. As such, ATSC’s NRT standard reaches beyond traditional programming—such as entertainment, news and sports—to video-on-demand, emergency alerts, breaking news and even digital signage, making it a key element in the emerging ATSC 2.0 broadcast services standard. ATIS defines guidelines for media formats and protocols in the delivery of IPTV services, which includes pay-per-view programming.
The DVB Audio Toolbox enables IPTV and broadcast operators to deliver a rich, scalable audio experience with the added entertainment value of DTS audio. The inclusion of DTS high definition audio solutions expands DTS' presence within the DVB specification.