One of the most important things you to understand about Annie’s is that we are a mission driven company. We operate by important core values around quality, integrity, social responsibility, and environmental sustainability. Understanding that is key to understanding our brand, our business opportunity and most importantly our unique company culture.The values you see here on this page and that I just mentioned are internally woven into the brand and the value proposition that consumers vote with at shelf when they connect with our brand. And we think that’s very important to current as well as next generation consumers as they relate to us and support where we headed. Mission and culture had been a very important competitive advantage for Annie’s in the past and we expect they will be the future as well.
Annie's CEO Presents At Barclays Capital Back-to-School Consumer Conference (Transcript)
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