Also in the quarter, Roxy launched its outdoor fitness line, which is projected to do about $6 million in sales in its first year. We believe this line broadens Roxy's customer base and further extends the brand into a market that complements the active females that enjoy the Roxy attitude and aesthetic. We are really pleased with this new line's positive reviews.
Meanwhile, DC pumped its presence in the quarter with the 2012 DC Street League pro skate tour, which was founded by iconic DC personality, Rob Dyrdek, and included 2 wins in 3 events by DC rider, Nyjah Houston. DC made another major marketing splash as Ken Block's Gymkhana FIVE video went viral on the Internet, attracting an astonishing 25 million views in the first month, making the white-knuckle adrenaline ride through the streets of San Francisco one of the Web's most shared videos this summer.
Nothing strengthens the Quiksilver brand like the success of our surf team riders, and Stephanie Gilmore did just that in the quarter, winning her fifth ASP world title in July at the Roxy Pro in Biarritz.
While our brands are some of the most sought after in action sports, we can never take our business for granted and need to continue to inspire consumers around the globe. All of these events and initiatives during the quarter helped to reimburse -- to reinforce and differentiate the Quiksilver, Roxy and DC brands.Read the rest of this transcript for free on seekingalpha.com
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