All forward-looking statements made on this call speak only as of today's date, September 6, 2012, and the company undertakes no duty to update any forward-looking statement. In addition, this presentation may contain references to non-GAAP financial information. A reconciliation of non-GAAP financial information to the most directly comparable GAAP financial information is included in our press release, which can be found in electronic form on our website at www.quiksilverinc.com.
With that out of the way, I'd like to now turn the call over to Bob McKnight.
Robert B. McKnight
Thanks, Robert. Good afternoon, everyone, and thanks for joining us today for our third quarter conference call. Today marks a personal milestone for myself as I take part in my 100th earnings call for Quiksilver. As I look back on 25 years of helping lead and define this great company, I'm more excited than ever about our opportunities to create memorable products, captivate our customers and seize global opportunities to make Quiksilver, Roxy and DC the most demanded action sports brands in the world.
Turning to our business in the third quarter, we made solid progress and remained focused on our 3 long-term initiatives, which can be summarized -- best summarized as follows: strengthening our brands, expanding our business and driving operational efficiencies. Our entire team has been working diligently on implementing these initiatives during this transformative time. Let me expand on each of these a bit more.
Brand identity is one of the most important elements of our business, and strengthening our brands is critical to our continued growth. This includes all of our market initiatives, including our extensive base of team writers, global and local events, advertising, promotions and product development. During the quarter, Roxy’s Let The Sea Set You Free social media campaign with an enormous success with Roxy gaining more than 300,000 Facebook fans in just 2 months. In June, 3 winners from the contest were picked from more than 5,000 entries across 83 countries, creating an immeasurable excitement and buzz about Roxy and making Let The Sea Set You Free its most successful digital campaign ever.