(NASDAQ: AMZN)—Amazon and IMDb today introduced “X-Ray for Movies,” a new feature that revolutionizes the movie experience by bringing the power of IMDb directly to movies on Kindle Fire HD, accessible with a simple tap. Without ever leaving the movie, customers can look up any actor in the scene or movie, see what other movies they have been in, and view photos, biographies and more. X-Ray is offered only by Amazon and is exclusive to the Amazon ecosystem. IMDb, an Amazon company for 14 years, is the #1 movie website in the world with more than 160 million monthly unique visitors worldwide.
“X-Ray for Movies revolutionizes the way we watch movies, offering an immediate and easy way to know ‘Who’s that guy?’ and ‘What’s he been in?’,” said Col Needham, IMDb’s founder and CEO. “This is the culmination of everything we’ve been working on for over 20 years and is the result of a combination of sophisticated technology and old-fashioned hard work. Backed by the millions of pieces of data in IMDb’s catalog, X-Ray will change the way you watch, discover and enjoy movies — movie lovers will have to see it to believe it.”
Didn’t realize that the actress playing Katniss Everdeen also starred in Winter’s Bone, a movie you’ve been meaning to watch? With X-Ray for Movies, Kindle Fire owners can simply tap to see other movies that include the actors on-screen, another tap adds it to their Watchlist — all without ever leaving their current movie. X-Ray is powered by the over 100 million data items in IMDb’s searchable database, including photos, bios, filmographies and other contextual information that has been accumulated over the past 20 years.
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