I've broken down our plans into 6 key areas. First, improving quality. Quite simply, we need to step up the pace and address our problems as quickly as we can. Troy and A.J. will talk more about that in a minute, but basically, we have to be known in the future as the highest quality truck producer on the road.
Second, great products. This company is blessed with many great products. The ProStar is a phenomenal truck. You can be sure that we intend to continue to develop leading-edge products that will truly satisfy every one of our customers' needs.
But let me pause for a second. We had a great idea with our EGR-only emission strategy and while some would say we came very close, it didn't work out as completely as planned. Obviously, there are a lot of great trucks on the road today using that technology, but for the future, we know exactly what we need to do to implement our SCR-based clean engine transition. We're dedicated to hit each of our launch target dates. And we believe that as we begin to implement our clean engine strategy, we will begin to regain our rightful market share and eventually add to it.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV