This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Macy’s, Nordstrom Score “Genius” Rankings On Third Annual L2 Digital IQ Index®: Specialty Retail

The top two spots in the 2012 Digital IQ Index ®: Specialty Retail were decisively captured by Macy’s and Nordstrom, respectively. The study, authored by Scott Galloway, NYU Professor of Marketing, and a team of researchers at L2 Think Tank, benchmarks the digital competence of 76 global retail brands. This year’s study includes data and expertise from L2 partners SapientNitro and STELLAService.

Download an excerpt from the report:

Top Ten Digital IQ’s:
1. Macy's 6. JCPenney
2. Nordstrom 7. Bloomingdale's
3. Victoria's Secret 8. Crate & Barrel
4. Sephora 9. Gap
5. American Eagle Outfitters 10. Saks Fifth Avenue

"Mobile and Amazon are reshaping retail. M-commerce is the fastest growing channel in the history of commerce. A retailer’s ability to prosper will be inextricably linked to their agility on the platform. In addition, Amazon has turned its sights on specialty retailers, offering high-end brands and an experience that closes the gap with bricks and mortar. We believe the ranking offers insight into the firms that will over and under perform relative to peers." —Scott Galloway, Professor of Marketing, NYU Stern, and Founder, L2

"The rise of the smart phone and mobility compound the challenges for retailers both in and out of stores. Digital experiences today need to do more than offer consumers the ability to transact. The best ones provide an experience -- one that connects the consumer’s digital and physical worlds -- and offers relevance to their lifestyle.” —Bill Kanarick, CMO, SapientNitro

Study Highlights:
  • In Q2 2012, online retail spending reached $44.3 billion, up 17 percent YoY. E-commerce is expected to grow at a 13.3 percent CAGR, versus flat growth for bricks and mortar.
  • For the first time, there is a significant relationship between the size of a retailer’s business and their Digital IQ. The relationship strengthens when looking at the size of a retailer’s online business.
  • The Digital IQ of e-tailers fell below the average for the whole category. The top two spots in the 2012 Digital IQ Index®: Specialty Retail were decisively captured by Macy’s and Nordstrom, respectively.
  •, boasting a peerless e-commerce experience and a 37 percent share of U.S. M-commerce, is THE force reshaping retail. As Amazon is reinvesting cheap capital in a supply chain to offer same day delivery, eroding one of the few remaining advantages of terrestrial retail.
  • M-commerce is now the fastest growing commerce channel in history and the mobile device is influencing more on- and off- line purchases than TV, Print, and often the in-store salesperson. Everyone, including Facebook, has been caught flat-footed by the extraordinary rise of mobile. E-commerce is now M-commerce.

Watch the video highlighting Key Findings:

About our Methodology

Each brand was scored against more than 675 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. In this year’s report, to account for the e-commerce opportunity we modified our methodology; allocating greater weight to a brand’s site and decreasing that of social media. In addition, for the first time, in partnership with STELLAService we measured the order and return fundamentals on retailers’ e-commerce site.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.18 0.00%
GOOG $692.36 0.00%
FB $117.43 0.00%
TSLA $232.32 0.00%
YHOO $36.01 0.00%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs