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Bing Challenges Nation To "Bing It On"

Stocks in this article: MSFT

REDMOND, Wash., Sept. 6, 2012 /PRNewswire/ -- Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing's Web search results has surpassed Google's.

(Photo:  http://photos.prnewswire.com/prnh/20120906/MM68199-INFO)

Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests. * Given those findings, Bing decided it's time to let people see for themselves that there is a better option in search.

"Relevancy of search results is the No. 1 driver of search engine preference, and independent research shows that people chose Bing's Web search results over Google's nearly 2-to-1," said Mike Nichols, corporate vice president and chief marketing officer of Bing. "It's time to break the Google habit and learn why you deserve more from your search engine."

How Does It Work?

The Bing It On Challenge is a fun and easy online test that allows you to compare Bing and Google's Web search results. The challenge is simple — conduct five search queries of your choice and compare unbranded Web search results from Bing and Google side by side. For each search result, you choose a winner or declare it a "draw." Next the test shows you which search engine came out on top and lets you share the Bing It On Challenge with others via Facebook, Twitter and Google+.

"In addition to better search results, Bing also includes useful information from your friends and experts from Facebook, Twitter, Quora, Foursquare and more, which is not available on Google," Nichols said. "If you want the best search results and a new, more useful way to search with your friends, try Bing today."

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