NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Newtek Business Services, (NASDAQ: NEWT), The Small Business Authority, has announced the launch of the redesign of their website. The new design of the website, www.thesba.com, will position the company's branding strategy as " Newtek –The Small Business Authority." The goal of the redesigned website is to focus on the customers' experience and help them easily identify how Newtek can help business owners succeed through a multitude of high-quality services to increase sales, reduce costs and minimize risks. www.thesba.com will feature testimonials and case studies from existing clients to share business owners' results and improvements while working with Newtek's trained professionals. The revised layout and navigation will be user-friendlier, featuring minimized buttons that allow visitors to clearly identify products and services, their features and benefits. Newtek also believes that this will aid it in acquiring clients and creating higher levels of customer referrals.
In addition, the new website will deliver promotions, timely news articles and blogs. The website is consistent with Newtek's national television campaign and on line messaging positioning it as a national provider of business services and financial products to the 27 million businesses across the United States which are small and independently owned and operated.
President and CEO, Barry Sloane, said, "Our business has evolved rapidly and our new website and media campaign reflect that growth and our current position in the market. Newtek has become the destination for business owners to acquire state-of-the-art business solutions that will improve their businesses in a multitude of ways. It is not enough anymore to treat small business owners poorly or in a 'take it or leave it' fashion. The market has recognized that this economic juggernaut produces in excess of 50% of the economy's non-farm GDP. Newtek has realized this and built its business strategy and execution around that dominant economic fact. If we provide superior and needed products in an easy to access entryway, we will grow and flourish and become further recognized for what we are– the authority for products and services for and issues effecting small, independent business owners across the United States.
"We welcome your comments or thoughts on our new site, as well as any ideas or comments that you may have on our company. Join us on Facebook or Twitter, or send us an email at email@example.com. Also sign up for our free monthly newsletter, where we release our SB Authority Market Sentiment Survey, SB Authority Business Index, and eight small timely business articles affecting you each and every month. All of these free resources are provided in an attempt to help our customers grow and prosper in a challenging economic environment."About Newtek Business Services, Inc.