This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Winchester Hospital Launches Powerful New Website On The IAPPS Product Suite

Stocks in this article: BLIN

Winchester Hospital tasked Bridgeline with developing an entirely new web experience from the ground up. Employing its user-centered design process consisting of user and stakeholder interviews, information architecture development, mood board sessions, multiple design rounds, user experience analysis, and extensive keyword research, Bridgeline conceived and developed a new website environment that stands out against the competition. The resulting design is a bright, exciting and engaging experience, layered upon the remarkably easy-to-use content management capabilities inherent to the iAPPS Product Suite. Major structural and architectural changes were incorporated to make key information easier to access while offering site visitors the ability to filter services by type and to highlight key hospital programs such as outpatient surgery, maternity and women's health. The new website was also developed to integrate with third-party medical databases.

Additionally, Bridgeline's iAPPS Support Group was leveraged for a digital strategy engagement and performed a highly detailed content audit along with extensive content marketing consultation, content enhancement, and SEO strategy development. Coupled with its innovative design – one that truly reflects the personality and commitment of Winchester Hospital – the site breathes new life into the hospital's online engagement just months after the organization's 100 th birthday.

Bridgeline and Winchester Hospital are also currently developing an intranet on the iAPPS Platform, complete with functionality that allows Winchester Hospital's healthcare professionals to create and share forms and information efficiently online, and to automatically route vital information to appropriate parties. The new intranet will feature improved speed and efficiency, which will make updating its content easier, and will also provide special alerts for important staff-wide announcements. Additionally, hundreds of important policies, material handling and safety documents will be easily accessible in an organized and efficient manner.

"We are thrilled with our new public site. The time was right for Winchester Hospital to develop a site that provides an outstanding user experience and a look and feel consistent with our new brand promise, Advancing Health. Advancing Care. The content and functionality are smart and effective search engine optimization will mean more visitors to our site," said Mary Sweeney, Vice President of Strategic Planning, Business Development and Communications. "The skill, expertise and experience of the Bridgeline team made all the difference, they really came through for us," she added.

2 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,614.81 +215.14 1.31%
S&P 500 1,941.28 +37.27 1.96%
NASDAQ 4,419.4780 +103.4040 2.40%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs