BURLINGTON, Mass., Sept. 6, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced the recent launch of a new website for Winchester Hospital ( winchesterhopsital.org), the leading provider of healthcare in northwest suburban Boston. Recently ranked in U.S. News and World Report's Regional Hospital Rankings as one of the best hospitals in Massachusetts, Winchester Hospital is a 229-bed facility that's been providing healthcare to the community for over a century. With a new website, hospital administration saw a chance to boost its overall image and increase patient and customer engagement. After a rigorous selection process, Winchester Hospital chose for their new website platform a solution developed on iAPPS Content Manager, including iAPPS Marketier and iAPPS Analyzer, as the launch pad for their online engagement and digital marketing strategies.
A New Direction Required an Updated Look
Winchester Hospital was in the process of a rebranding effort that leveraged a strong new positioning statement: "Advancing Health, Advancing Care." This new direction embraced their role as a community hospital – with all of the personalized care and comfort that entails – that was also dedicated to providing innovative, advanced treatments competitive with more recognizable metropolitan and national hospital brands. This overall effort coincided with the opening of a brand new Ambulatory Surgery Center and integrated Center for Cancer Care – two state-of-the-art and innovative facilities. Winchester Hospital required a website that expressed its unique combination of community hospital and leading edge treatment – their collaboration with Bridgeline on the design and development produced a truly unique site that is not only welcoming and engaging, but also technically sophisticated.Bridgeline's iAPPS Product Suite is the industry's leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable healthcare marketers from organizations like Children's Hospital Colorado, Moffitt Cancer Center, Maryland Hospital Association and Partners HealthCare to develop and manage more effective site and email marketing content. With iAPPS' single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels. iAPPS Eased Winchester Hospital's Pain Points Prior to engaging Bridgeline to incorporate the iAPPS Product Suite into their digital marketing strategy, Winchester Hospital was hamstrung with a difficult-to-use content management system that made it challenging to keep website content fresh, updated and relevant, and limited their ability to produce really great results. The navigation schema and poor search capabilities of the prior site did not allow visitors to find information easily or complete simple tasks like registering for classes online. Additionally, the old site lacked integrated search engine optimization (SEO) capabilities such as natural language, friendly URLs, something that iAPPS addresses right out of the box and that can greatly improve search engine results.