HOUSTON and NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Waste Management, Inc. (NYSE: WM) and Recyclebank® today announced the launch of Recyclebank's rewards-for-recycling program in the Florida communities of Osceola County and the City of Tamarac. With these launches, Waste Management and Recyclebank are furthering their collaboration in helping communities boost recycling rates in the state of Florida, which established a statewide recycling goal of 75 percent to be achieved by the year 2020 with the Energy, Climate Change, and Economic Security Act of 2008 (House Bill 7135). Recyclebank rewards people for everyday green actions, such as recycling, with discounts and deals from local businesses and national brands.
Alongside the launch of the Recyclebank program, this week Waste Management and Osceola County also kicked off the community's first ever curbside recycling program. This represents a new era, that is, single-stream recycling for Osceola County residents in which all recyclables — including plastics, paper/paperboard, glass and metal — go into the same container. In Tamarac, the city is augmenting its curbside recycling program with Recyclebank. The launch of this program comes in two phases: all single-family home residents are now eligible to participate in the program and later this fall, multifamily units will be able to take part. With this launch, Tamarac becomes the first city in the nation to have both single-family home and multifamily unit recycling incentives from Recyclebank.
"With its admirable statewide recycling goal, Florida is a trailblazer in the recycling community and an example for all states. At Waste Management, we're taking this mandate very seriously and are committed to working in collaboration with Recyclebank to help communities across the state meet this goal," said Dawn McCormick, Manager of Community Affairs at Waste Management. "In Florida and across the United States, we are optimistic that we can help more communities increase waste diversion rates and make a positive impact on the environment."
Recyclebank is similar to a frequent flyer program, but better. Members earn points for living a more sustainable lifestyle. Residents in both communities can now earn Recyclebank Points each time they recycle and use those points to "shop" for rewards.
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