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TheStreet Open House

Courvoisier® Launches Courvoisier Gold

DEERFIELD, Ill., Sept. 6, 2012 /PRNewswire/ -- Beam Inc. (NYSE: BEAM) and Courvoisier, one of the world's leading cognac houses, announced today the addition of Courvoisier Gold to its portfolio. A first of its kind, Courvoisier Gold is a light and exquisite cognac experience that is crafted with a delicate blend of Moscato wine from the South of France and Courvoisier's signature cognac, and is yet another example of the revolutionary spirit that defines the cognac house.

Courvoisier Gold's light and accessible flavor profile offers consumers a flirty and sophisticated beverage, perfect for any occasion. The spirit features intense notes of Moscato grapes, pear, peach and florals with a touch of orange blossom. When sipped, it is round in the mouth, with notes of honey harmonizing with the rich and complex aromas of the house's signature cognac. The 36-proof liquid is packaged in Courvoisier's iconic Josephine bottle and is best served chilled, on the rocks or mixed in cocktails for a refreshing and approachable taste experience. 

The new product is the perfect complement to Courvoisier Rose, which revolutionized the category with its introduction in June 2011, by blending the house's cognac with premium French red wine grapes for a light, refreshing twist on the category. Courvoisier Gold proves that the storied cognac house continues to innovate and push the boundaries of the category to provide consumers with approachable, unique cognac offerings.

"The addition of Courvoisier Gold to our brand portfolio is extremely exciting," said Megan Frank, Director of Courvoisier at Beam Inc. "Moscato is the fastest-growing wine varietal and mixed with cognac, it provides a unique, smooth taste experience. We believe Courvoisier Gold will not only appeal to the many existing fans of our portfolio, but will also give new consumers a reason to try cognac for the first time." 

Courvoisier Gold

  • Is an original blend of Moscato wine from the South of France and signature Courvoisier Cognac.
  • Offers a refreshing and approachable taste experience that enables easy drinking for any occasion.
  • Has a flavor profile featuring notes of Moscato grapes, pear, peach, florals, and orange blossom for a refreshing and accessible experience.
  • Has a lower ABV (18%) than traditional cognac (40%).
  • Complements popular sister spirit Courvoisier Rose as a first-to-market blend of Moscato wine and Courvoisier Cognac.

Courvoisier Gold will be available nationwide. A 750ml bottle has a suggested retail price of $24.99.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Enjoy ResponsiblyCourvoisier® Gold Liqueur, 18% alc./vol. Courvoisier Import Company, Deerfield, IL USA. Courvoisier and the Napoleon device are trademarks of Courvoisier S.A.S. ©2012 Courvoisier S.A.S

SOURCE Beam Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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