"Consumers expect content to be in its best format on every device that has a quality display. The addition of a new encoder for HEVC builds upon Rovi's longstanding tradition of providing leading-edge codec technology to our customers through the MainConcept product line," said Matt Milne, EVP of product, sales and marketing for Rovi. "The new MainConcept SDK is an extension of Rovi's continued development for solutions, such as Rovi Entertainment Store, DivX Plus Streaming, Rovi Content Production tools and others, that promote high quality entertainment consumption."An industry leader in encoding technology, Rovi's MainConcept SDKs have enabled the entertainment ecosystem of content producers, network operators, cable providers and broadcasters to optimize the quality of video and audio files for many of the most popular applications in the market today. Rovi recently announced that Microsoft has licensed use of its MainConcept H.264 video codec and SDK for its Azure Cloud Services. Rovi's MainConcept SDKs provide developers with a powerful suite of encoding, decoding, formatting, and streaming technologies for video and audio content with exceptionally high quality at low bit rates.
Rovi Debuts MainConcept Branded Codec For HEVC Standard
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