Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, today announced at IBC 2012 commercial availability of Google’s Widevine multi-platform digital rights management (DRM) technology for its Video Cloud online video platform. Brightcove Video Cloud customers, including Television New Zealand and LG Electronics, are now able to leverage Widevine for secure delivery and playback on more than 539 million Widevine-enabled consumer electronics devices worldwide, 284 million of which are televisions, Blu-ray players, set-top boxes and game consoles according to Widevine.
Commercial availability of Widevine support for Video Cloud comes after Brightcove became the first online video platform to join and complete the comprehensive Certified Widevine Implementation Partner program, an intensive process that requires extensive training, written certification and hands-on practical testing. With Widevine now commercially available, Video Cloud customers have the potential to securely reach one of largest installed DRM footprints in the market.
“As a broadcaster holding a significant amount of acquired content, DRM solutions are critical to our ability to securely deliver key content to the endpoints where our viewers want us to be,” said Richard Beniston, online product manager at Television New Zealand. “The Widevine/Video Cloud solution enables us to extend our service to a number of crucial connected devices, and Brightcove has demonstrated a clear understanding that cross-platform DRM is an integral piece of the puzzle for us.”
LG Electronics is using Brightcove’s Widevine integration with Video Cloud to bolster its premium content initiatives. “LG is increasing the amount of high-quality premium video content on the LG Connected TV platform in direct response to consumer demand,” said Young-jae Seo, vice president of the service division of LG’s Smart Business Center. “Brightcove’s integration of Widevine seamlessly automates the complicated processes associated with DRM, allowing us to securely deliver content and protect our content partnerships.”