Our value proposition on the ceramic and this is important, we basically say if we use our ceramic proppant versus any sand based proppant, you will see a 20% increase in recovery, production and you will see rapid return on your investment and a very high payout. The uniqueness of CARBO I have mentioned a couple of those, but we have a lot of technical experts, industry experts that teach people about the value of conductivity.
We have over 200 SP papers document the value of conductivity and that’s worldwide and we have the light weight ceramics which is really important franchise for us and differentiates us and I am going to talk more about that later.
When I said we have the products to cover any reservoir or any range of circumstances, here are the products we have the base products we have. So at the bottom there we have CARBOHSP which is a bauxite and then we have CARBOPROP which is an intermediate density ceramic. The top three are light weights and today we sell about 85% of our sales are light weights and we clearly understand that is the direction that the business needs to go in.
And the other thing I would say about our products is that with a move towards liquids rich type of plays, those wells all have multiphase flow and more than anything they need even more conductivity and I always make the example of drinking milk out of a straw or drinking a milkshake out of a straw. Whenever we combine liquids, gas, the various things we call them NGLs, condensates et cetera, it creates little bit of emotion down there.Read the rest of this transcript for free on seekingalpha.com