This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Cooper Tire Connects With College Football Fans

FINDLAY, Ohio, Sept. 5, 2012 /PRNewswire/ -- Cooper Tire & Rubber Company is kicking off the college football season by announcing significant sponsorship agreements. Cooper will begin its sixth year as the exclusive tire sponsor of the ABC College Football Halftime Show and has inked new agreements with select colleges in the Big Ten, SEC and ACC conferences to connect the Cooper brand with fans on a local market basis.

Beginning now and running through late October, Cooper will continue as the "Sponsor of Saturday Afternoon Halftime Reports on ABC," supporting the effort with national advertising, consumer marketing programs and promotions, mobile integration and social activation.

Deepening its commitment to college football fans, Cooper is also investing in new multimedia sponsorships with The Ohio State University, the University of Florida, the University of Georgia and Georgia Tech for the 2012 season. The Cooper brand will be prominently showcased as a featured sponsor at each school along with stadium signage, television and radio spots, and digital marketing. In addition Cooper will connect with fans directly through on-site activities at each school's home games throughout the season.

Cooper also recently timed the start of its Take the Money & Ride ® national promotion (Aug. 24 to Nov. 6) with the college football season and kicked off its national advertising campaign supporting a consumer rebate for select Cooper branded tires.

"Our support of college football is another way the Cooper brand connects with the passion and traditions that make college football game days such momentous occasions," said Cooper's Director of Consumer Channel Development Julie Smalstig. "By creating engaging experiences for fans, we are helping drive excitement for the sport and supporting our dealer community by prominently associating the Cooper brand with the much-loved American tradition of college football."

About Cooper Tire & Rubber Company Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 10 countries around the world. For more information on Cooper, visit, or

SOURCE Cooper Tire & Rubber Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 -1.15%
FB $117.58 0.73%
GOOG $693.01 0.29%
TSLA $240.76 -2.81%
YHOO $36.60 0.03%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs