Checkpoint Systems (NYSE: CKP), a leading global supplier of shrink management, merchandise visibility and apparel labeling solutions for the retail industry, has launched a stylish new range of Electronic Article Surveillance (EAS) antennas that provide retailers with enhanced detection and data connectivity in a visually appealing format.
Based on retailers’ feedback, The CLASSIC IP range – comprising the CLASSIC IP STYLE and CLASSIC IP STREET antennas – includes remote reporting capability, giving operators improved store visibility with ready access to actionable data. The range also enables retailers to integrate visitor counting technology into their businesses. Store managers can monitor customer activity in store, measure the success of their marketing promotions and plan for increased staffing and stock levels in response to busier shopping periods.
Featuring Checkpoint’s energy-saving EVOLVE-ECO electronics, the CLASSIC IP STYLE and CLASSIC IP STREET antennas offer wider aisle width protection enabling retailers to better safeguard their merchandise.
Per Levin, President and Chief Sales Officer of Shrink Management Solutions at Checkpoint Systems, explained, “The Global Retail Theft Barometer highlights that shrink is at its highest level since 2007, so it is essential that retailers continue to take steps to address the problem. While retail operators understand the need for anti-theft measures, they also expect the systems to complement their store designs and provide much-needed functionality. We are confident that Checkpoint’s newest range delivers on all fronts, ensuring improved retail store operations, on-shelf availability and consumer shopping experience and to help drive sales.”Designed with input from apparel retailers, the CLASSIC IP STYLE offers the widest aisle width and class-leading detection for a small, discreet antenna. A clear Plexiglas structure, integrated LEDs and base covers, available in customized colors, help the antenna to blend with any retail layout. In addition, Checkpoint’s VisiPlus™ units can be integrated for bi-directional overhead, wall or post-mounted visitor counting.
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