DALLAS, Sept. 4, 2012 /PRNewswire/ -- The Dallas Morning News has named Philipp von Holtzendorff-Fehling Chief Marketing Officer. In this role, he will serve as The News' key customer advocate with a particular focus on both subscriber acquisition and retention and the strategic application of customer data analytics. He will also provide strategic leadership for all marketing activities, including brand and market positioning, social strategy, content development, channel strategy, advertising, innovative digital marketing and lead generation. He will report to publisher and CEO Jim Moroney.
Von Holtzendorff-Fehling brings more than 15 years of experience in marketing, customer relationship management and general management across a variety of industries, in the U.S. and around the world. Prior to joining The News, he served as executive vice president and general manager communications for PreClarity, a U.S.-based global analytics and customer experience company. Previously, he held several marketing and customer relationship management positions as a vice president with T-Mobile USA and T-Mobile International AG/Deutsche Telekom AG. Prior to that, he served as head of premium segment, customer relations and customer care management at Avis, and held several marketing positions within the financial industry in Europe.
"Now is the time for local news media companies like ours to put intense focus on two things: the acquisition and retention of print and digital subscribers, and the vast amount of data they have on their audiences," said Moroney. "Philipp's extensive experience in the telecommunications industry and his most recent work in the area of data analytics make him perfectly qualified to lead us in these efforts."
" The Dallas Morning News and its portfolio of print and digital products are at the forefront of a significant transformation in the news industry," said von Holtzendorff-Fehling. "I am excited about the tremendous opportunity to build on one of Texas' greatest brands and fully exploit opportunities to strengthen The News' value and relevance to subscribers."About The Dallas Morning News Established in 1885, The Dallas Morning News ( dallasnews.com) is Texas' leading newspaper and the flagship newspaper subsidiary of A. H. Belo Corporation. It has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps; Al Dia ( www.aldiatx.com), the leading Spanish-language daily in North Texas; neighborsgo ( neighborsgo.com), a consumer-generated community news outlet; and Briefing, the free, home-delivered quick-read. To advertisers, the portfolio of products is represented by DMNmedia ( www.DMNmedia.com ), the marketing solutions group of The Dallas Morning News, Inc. About A. H. Belo CorporationA. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and related websites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of nine Pulitzer Prizes; The Providence Journal, the oldest continuously-published daily newspaper in the United States and winner of four Pulitzer Prizes; The Press-Enterprise ( Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes niche publications targeting specific audiences, and its investments and/or partnerships include Classified Ventures, owner of Cars.com, and the Yahoo! Newspaper Consortium. A. H. Belo also owns and operates commercial printing, distribution and direct mail service businesses. Additional information is available at www.ahbelo.com or by contacting Alison K. Engel, Senior Vice President/Chief Financial Officer, at 214-977-2248. Statements in this communication concerning A. H. Belo Corporation's (the "Company's") business outlook or future economic performance, anticipated profitability, revenues, expenses, dividends, capital expenditures, investments, impairments, pension plan contributions, real estate sales, future financings, and other financial and non-financial items that are not historical facts, are "forward-looking statements" as the term is defined under applicable federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those statements. Such risks, uncertainties and factors include, but are not limited to, changes in capital market conditions and prospects, and other factors such as changes in advertising demand and newsprint prices; newspaper circulation trends and other circulation matters, including changes in readership methods, patterns and demography, and audits and related actions by the Audit Bureau of Circulations; challenges implementing increased subscription pricing and new pricing structures; challenges in achieving expense reduction goals, and on schedule, and the resulting potential effects on operations; technological changes; development of Internet commerce; industry cycles; changes in pricing or other actions by existing and new competitors and suppliers; labor relations; regulatory, tax and legal changes; adoption of new accounting standards or changes in existing accounting standards by the Financial Accounting Standards Board or other accounting standard-setting bodies or authorities; the effects of Company acquisitions, dispositions, co-owned ventures, and investments; pension plan matters; general economic conditions and changes in interest rates; significant armed conflict; and other factors beyond our control, as well as other risks described in the Company's Annual Report on Form 10-K for the year ended December 31, 2011, and other public disclosures and filings with the Securities and Exchange Commission. SOURCE The Dallas Morning News