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PHOENIX, Sept. 4, 2012 (GLOBE NEWSWIRE) --
Limelight Networks, Inc. (Nasdaq:LLNW), a global leader in Digital Presence Management, today announced that it will celebrate its tenth year at IBC in Amsterdam, 6-11 September. The company will focus on Digital Presence Management for the broadcast sector after a historic summer of global cultural and sporting events that took the online and mobile world by storm. To celebrate its tenth anniversary at IBC, Limelight is hosting a VIP dinner cruise incorporating the famous "
"Over the past few months, Limelight has excelled in streaming multiple global cultural and sporting events, providing hundreds of hours of HD-quality content to multiple devices, and delivering more than seven petabytes of data around the world," said Kirby Wadsworth, Chief Marketing Officer, Limelight Networks. "Most importantly, this summer's many athletic competitions, including the Summer Games, brought the importance and value of coordinating online and mobile channels into focus for broadcasters globally. Recent research shows that over 70% of TV viewers are simultaneously using another device such as a smartphone or PC. During the summer games, broadcasters learned that they need to incorporate and coordinate all activities through all online channels to present a consistent and holistic viewer experience across multiple digital touch points."
Over the last decade, Limelight has played a major role in driving the adoption of Internet digital content, especially within the media and entertainment sector. In broadcasting particularly, wholesale changes in networks, mobile devices, and viewer behavior often outstrip the operator's abilities to respond effectively to this new multi-channel challenge, and Limelight has been there to assist.
Limelight's Orchestrate Digital Presence Management Platform offers an integrated suite of cloud-based Software as a Service (SaaS) applications, which allows organizations to assemble, manage, deliver, and optimize all aspects of their online Digital Presence across web, mobile, social, and large screen channels. Orchestrate leverages Limelight's scalable, high-performance network to offer advanced features for: web content management; website personalization; content targeting; online video publishing; mobile enablement and monetization; content delivery; transcoding; content storage—combined with social media integration, website acceleration, and powerful analytics.