"Breaking Bad" Delivers Exceptional Growth With 2.8 Million Viewers
First Half of Season Five Up 56% Over Season Four for Adults 18-49 Up 49% for Adults 25-54
Final 8 Episodes Begin Summer 2013 on AMC
NEW YORK, Sept. 4, 2012 (GLOBE NEWSWIRE) -- Sunday night's episode of AMC's "Breaking Bad" delivered 2.8 million viewers pushing it up 47% over season four's finale, marking exceptional growth for a fifth season of a cable drama series. Additionally, Sunday's final episode of 2012 was up 57% in household rating, 37% for adults 18-49 and 34% in adults 25-54 when compared to the season four finale of the series. Sunday's episode concluded the first half of season five, with the final 8 episodes of the Emmy ® Award-winning drama kicking off next summer.
Key Nielsen Highlights for "Breaking Bad's" final episode of 2012 at 10pm:- 10pm airing – 2.2 HH rating: 57% over season four finale
- 10pm airing – 2.8 million viewers: 47% vs. season four finale
- 10pm airing – 1.7 million adults 18-49: 37% vs. season four finale
- 10pm airing – 1.5 million adults 25-54: 34% vs. season four finale
- 2.1 HH rating: 44% over season four series average
- 2.6 million viewers: 39% vs. season four series average
- 1.6 million adults 18-49: 56% over season four series average
- 1.6 million adults 25-54: 49% vs. season four series average
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