This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Study Shows Consumers Are More Efficient Than Ever Seeking Deals And Reaping Savings

LIVONIA, Mich., Sept. 4, 2012 /PRNewswire/ --  Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today results of its Fifth Annual RedPlum® Purse String Study that indicates consumers' proficiency in seeking deals is saving them both time and money. They are also becoming more social in their savings and those who share deals, save more.

Overall, 62% spend up to two hours weekly seeking out savings and save up to $30 each week using coupons.  But there was an 18% increase this year vs. last year in those spending less than one hour looking for coupons, deals and savings from all sources, yet the average savings dollars remained consistent. 

"These findings indicate that consumers are still very interested in savings and have developed a forever frugal mindset," said Lisa Reynolds, Valassis Vice President of Consumer Engagement. "They have become so accustomed to searching for value that these deal-seeking behaviors have become second nature to them. They clearly value the dollar as well as their time."

It's all About Sharing and Becoming Social

Eighty-three percent of respondents share/swap coupons and deals with family and friends regularly. When asked what they would do to receive 25% or more in savings, 75% would sign up for an email newsletter; 67% would "like" a page on Facebook; and 17% would Tweet or Retweet a deal, up 5% from 2011. Shoppers who are social and share deals with friends and family tend to save more. According to the study, 50% of respondents who "always" share deals save $31 or more weekly; compared to 18% of people who "never" share deals.



Strategic Savers Use Print AND Digital

Savvy shoppers use both traditional and digital sources to garner the most savings. The number of respondents comparing prices online and in print is up 9% over 2011. Sixty-one percent of respondents plan their shopping trips around circulars, coupons and deals, up 10% from 2011. Those using their smartphones for savings are most often accessing a coupon in an email followed by comparing deals, downloading a coupon and downloading a savings app.

1 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,987.51 -61.49 -0.36%
S&P 500 1,985.54 -11.91 -0.60%
NASDAQ 4,567.5980 -24.2080 -0.53%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs