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TheStreet Open House

Epay Brazil Launches Terra Gift Cards At GPA

Stock quotes in this article: EEFT

epay, a division of Euronet Worldwide, Inc. (NASDAQ: EEFT) and a global provider and distribution network of prepaid products, has announced the retail launch of the “Sonora” and “Sunday TV” gift cards from Terra, the largest online media company in Latin America. The launch at Grupo Pão de Açucar (GPA), Brazil’s largest retailer, marks the first time the Terra gift cards are available in a retail environment. epay is the processor for the point of sale activated (POSA) cards.

Sonora is the largest streaming music service in Latin America, enabling consumers to download MP3s to any device, and Sunday TV provides premium video on demand (VOD) content. Previously, Terra only sold subscriptions online and at temporary mall kiosks with credit cards as the only accepted payment method. The partnership with epay opens a new sales and distribution channel to Terra that increases the exposure of its brand, reaches new customers, creates loyalty and empowers consumers to have a new shopping experience for fun and online entertainment.

Customers can now purchase a physical Terra gift card at a GPA location with cash, and then make an online redemption on the Terra website. epay is responsible for processing the transaction at the point of sale, and also worked closely with Terra throughout the entire process to launch the content, including the production and distribution of cards at the store level.

“epay is a pioneer in the Gift Card Mall category in Brazil,” said Ronie Piovezan, Business Development Manager, Terra. “When the decision was made to launch our product in the retail environment we knew epay, with its major retailer connections, experience and superior technology, was the right partner for us.”

“Terra’s music and VOD gift cards are an ideal addition to epay’s suite of gift cards,” said Carlos Henrique Pegurier, Managing Director, epay Brazil. “Approximately 100 million people visit the Terra website on a monthly basis; we are excited to help Terra boost that number as we enable their entrance into the retail market and reach customers they’ve been unable to touch until now.”

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