“The Fall 2012 UGG for Men campaign continues to expand perception and showcase the variety of authentic products in the Men’s line,” said Connie Rishwain, President, UGG Australia. “What better way to illustrate this than with Tom Brady, a leader who truly embodies the brand.”
The TV spot will begin airing on September 4 th as a lead up to the first of the NFL season on September 9 th. The behind the scenes video for “Invisible Game” will release the week prior via social platforms and the UGG Australia site. The digital portion of the campaign will also run on CBS.com, Complex.com, Hulu.com, NFL.com, Pandora.com and YouTube.com. Print will include publications such as Details, ESPN, GQ and the Patriots Yearbook. OOH will run in New York City – including a 225 foot-high painted wall of Tom Brady at West 34 th St and 8 th Avenue – the painting of the wall will be captured in a time-lapse video – as well as tall walls, bus shelters and billboards in Boston and Los Angeles. The media was planned and purchased by KSL Media, Los Angeles.
UGG for Men Fall 2012 Featured Products:
HANNEN BOOT - With the classic UGG® feel on the inside, the Hannen fuses a ruggedly casual foundation with a hip, contemporary feel. Ultra-rich, oiled and waterproofed full-grain leather features lace-up front, leather pull tab detail, and exclusive Vibram® outsole for durability and traction. Signature UGG® sheepskin lining brings breathability, moisture-wicking benefits, and temperature control to a polished, yet relaxed, staple shoe.HARTSVILLE BOOT - The Hartsville is a rugged casual boot made with rich full grain waterproof leather and authentic Twinface sheepskin and finished with a molded rubber outsole. Packaged with two interchangeable insoles, one leather and one sheepskin, that offer custom comfort. BUTTE BOOT - The ultimate cold weather boot by UGG® Australia, the Butte is crafted to handle the harshest winter elements, the Men’s Butte pairs understated style with stay-dry technology. Cuffable, waterproof full-grain leather and ballistic nylon are finished with an exclusive Vibram® outsole with repeating-lug pattern. An eVent® membrane and moisture-wicking shearling lining offer the warmth and dry comfort characteristic of classic UGG®. ASCOT SLIPPER - True to the UGG® tradition of laid-back luxury, the Ascot is famous for its supple feel and stylish indoor/outdoor silhouette. An icon of casual elegance, cozy suede with a moisture-wicking sheepskin lining and lightweight, molded rubber outsole. All products will be available at www.uggaustralia.com, at flagship locations and at select retailers, worldwide. ABOUT DECKERS OUTDOOR CORPORATION: Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple®Shoes, UGG® Australia, TSUBO®, Sanuk® and Ahnu® are registered trademarks of Deckers Outdoor Corporation.