“The Fall 2012 UGG for Men campaign continues to expand perception and showcase the variety of authentic products in the Men’s line,” said Connie Rishwain, President, UGG Australia. “What better way to illustrate this than with Tom Brady, a leader who truly embodies the brand.”The TV spot will begin airing on September 4 th as a lead up to the first of the NFL season on September 9 th. The behind the scenes video for “Invisible Game” will release the week prior via social platforms and the UGG Australia site. The digital portion of the campaign will also run on CBS.com, Complex.com, Hulu.com, NFL.com, Pandora.com and YouTube.com. Print will include publications such as Details, ESPN, GQ and the Patriots Yearbook. OOH will run in New York City – including a 225 foot-high painted wall of Tom Brady at West 34 th St and 8 th Avenue – the painting of the wall will be captured in a time-lapse video – as well as tall walls, bus shelters and billboards in Boston and Los Angeles. The media was planned and purchased by KSL Media, Los Angeles.
Tom Brady Image From UGG For Men Fall 2012 "Invisible Game" Marketing Campaign (Photo: Business Wire)
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