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TheStreet Open House

Brian Atwood Unveils Digital Flagship

Stocks in this article: JNY

NEW YORK, Sept. 4, 2012 /PRNewswire/ -- Brian Atwood, a division of The Jones Group Inc. (NYSE: JNY), unveiled its first digital flagship today with the launch of the redesigned BrianAtwood.com. The site curates the largest selection of Brian Atwood product in the world, including exclusive styles, and provides intimate access into the world of Brian Atwood.

Visitors can shop from the Brian Atwood footwear and handbag and B Brian Atwood footwear collections as well as view "The Sex Is In The Heel" film series, shop digital look books and connect with Brian in dedicated content sections he personally edits. The site, designed in partnership with Palmer Schwartz Agency, evokes the same glamour, lust, and desire that have become synonymous with Brian Atwood.

The digital experience also features a password-protected, invitation-only private salon called "The Vault," which is home to Brian's inspirations, fantasies and most exuberant designs. Guests were exclusively granted Vault access upon launch of the site, and membership will grow to include Brian's best customers.

Brian Atwood, Creative Director and Designer of Brian Atwood, said: "We live in a global digital community today where access is in the palm of our hands. This makes the digital brand and product experience dominant and the global standard. The site was designed to align with everything created to surround the brand, from store design to advertising. It captures the pure glamour state of mind when a woman slips on a Brian Atwood shoe."

The digital flagship is part of a larger brand activation strategy, which also includes Brian's first ad campaign and first flagship store, to bring the brand vision into a fully-realized experience.

About Brian Atwood

Loved by women around the world for his silhouettes, fearless luxe and sky-high heels, Brian Atwood infuses glamour, lust and desire into everything he designs. Since its 2001 debut, the Brian Atwood collection has been globally coveted for exquisite craftsmanship and hyperluxe design and detail. Brian is a member of the Council of Fashion Designers of America and has been honored with the CFDA Swarovski Perry Ellis Award for Best Accessory Design and the 2010 Footwear News Designer of the Year award. Learn more at www.BrianAtwood.com

About The Jones Group Inc.

The Jones Group Inc. ( www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags.  The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent.  The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.

The Company's internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Miss KG, Jones Wear, Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon, Pappagallo, Rafe (L) and C&T Costello Tagliapietra (L). 

SOURCE Brian Atwood

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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