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IGT's DoubleDown Casino Debuts First Land-Based Deal In Las Vegas

Stocks in this article: IGT

LAS VEGAS, Sept. 4, 2012 /PRNewswire/ --  International Game Technology (NYSE: IGT), the global leader in driving technology innovations in the gaming industry, today announced that their DoubleDown Casino's first land-based partnership in Las Vegas, Nevada will be with Hard Rock Hotel & Casino Las Vegas.

The DoubleDown Casino application will be hosted on the Hard Rock Hotel & Casino Las Vegas website, www.hardrockhotel.com, giving players a chance to compete against friends and try their hand at winning virtual chips, all while remaining connected to the Hard Rock Hotel & Casino Las Vegas.

"Hard Rock Hotel & Casino Las Vegas is giving players more entertainment, even when they're not on the casino floor," said Eric Tom, executive vice president of global sales at IGT. "Engaging through the website allows players to remain connected to the property they know and trust, with DoubleDown Casino simply providing the gaming entertainment."

IGT's DoubleDown Casino provides players with exciting casino style game play online, with access to the full roster of games including Da Vinci Diamonds® and Cleopatra® slots, as well as multi-player poker. Other well-known and proven IGT slot games and an exhilarating new Bingo game are slated to arrive soon on the DoubleDown Casino.

"Hard Rock Hotel & Casino Las Vegas is constantly looking for ways to enhance our players' experiences," said Bill Warner, president of WG-Harmon, LLC, which manages the property.  "What the relationship with DoubleDown Casino enables us to do is provide just that—more fun, more play, more entertainment."

Through the DoubleDown Casino, IGT is offering its casino partners with an avenue to provide extended social entertainment to their players across multiple platforms. This rapidly growing revenue sharing relationship also provides access to the largest social casino site in the world—directly on a casino's proprietary website, allowing the casino to have an advantageous opportunity to deliver targeted marketing messages to their customers.

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