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OSL Holdings, Inc. Enters Into Partnership Agreement With Kristalytics Marketing Corp.

ORANGEBURG, N.Y., Sept. 4, 2012 /PRNewswire/ -- OSL Holdings, Inc. (OTC: OSLH)("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced that it has entered into a partnership agreement with Kristalytics Marketing Corp. in order to enable planned development of the Company's proprietary thinkDATA™ platform by streamlining data collection and analysis as well as allowing its users to identify and convert their best prospective and existing buyers into long-term, repeat customers.

"Kristalytics maintains a full U.S. postal file license containing over 235 million individual and 153 million household records with 40 other data licenses that can add over 1,000 data points per record," said Bob Rothenberg, president of OSL. "With the collaboration of Kristalytics' data artisans and technology solutions applied to our thinkDATA platform, we intend to deliver tremendous competitive advantage by creating new products that will enable our users to closely match their offers to the characteristics of individual prospects via increased market knowledge."

Kristalytics sorts and weighs thousands of different customer behaviors and characteristics to come up with patterns that answer clients' most pressing marketing questions. For further information regarding Kristalytics, please visit http://www.kristalytics.com.

About OSL Holdings Inc.

OSL Holdings Inc. develops or acquires business units with the purpose of collecting and transmitting real-time consumer and business sales data to facilitate the sale of data, manage electronic marketplaces, operate real-time loyalty rewards and transact with buyers in multiple channels. OSL plans to sell data to manufacturers for designated markets, such as urban retail, convenience and/or liquor stores. OSL intends to facilitate developing electronic marketplaces with real-time buy-side and sell-side capabilities for multiple private & public markets. It intends to operate a real-time loyalty rewards platform that can facilitate the earning and redemption of our rewards currency at the point of the transaction (online, mobile, at retail) as well as on future transactions. The Company plans to leverage these business units to connect buyers, sellers and channels that will clearly differentiate it from the competitive landscape so that each venture can scale revenues and their respective offerings to their specific market(s) or across markets.

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