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SANTA CLARA, Calif., Sept. 4, 2012 (GLOBE NEWSWIRE) -- Driving digital entertainment innovation, Rovi Corporation (Nasdaq:ROVI) today announced that Cogeco Cable Canada Inc., a leading cable telecommunications provider in Canada, has signed on to use Rovi Video – one of the most comprehensive collections of metadata on TV, movies and celebrities – to enhance its subscriber services across platforms on set-top boxes (STBs), mobile devices and on the web.
Expanding on its
previous relationship with Rovi, Cogeco will use Rovi Video, including thousands of hi-res images, multi-language support in English and French, and profiles on the most popular Canadian and international celebrities, in its cable TV products. Cogeco will be able to use Rovi data on its products to create an intuitive, personal and enjoyable entertainment experience for its customers.
"Discovery is a crucial piece in the TV viewing experience. As we build out our offerings in content, quality and services, we want our customers to be able to easily find the content they want to watch," said Ron Perrotta, vice president, marketing & strategic planning, Cogeco Cable. "We've relied on Rovi, with their extensive experience in guides and data, to continue to bring us innovative technologies to further advance our subscriber experience."
"Cogeco continues to deliver great value to their subscribers. They are focused on enhancing the entertainment experience and offering their subscribers access to a wide selection of content and services," said Bob Shallow, SVP, sales and marketing for Rovi Corporation. "We are pleased that our entertainment data service, along with our guide technologies, will help them provide a quality experience in connecting consumers to content."
Rovi, the source of data behind leading entertainment devices, pay-TV, popular video and music apps for more than 50 years, provides metadata that includes descriptive information on over four million TV shows, movies and sporting events that span from classics to new favorites.