Sept. 4, 2012
/PRNewswire/ -- WebMD Health Corp. (NASDAQ: WBMD), the leading source of health information, today unveiled a new design for WebMD the Magazine with an increased focus on healthy living. The magazine is available in print at doctors' offices and as an interactive app for the Apple® iPad®. WebMD the Magazine provides consumers with health and wellness content when and where they prefer, to empower and enable health decisions anytime, anywhere. Along with WebMD's industry-leading network of consumer and professional websites and mobile platforms, the magazine provides a robust consumer experience.
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"Consumers are thinking about their health as part of their daily life decisions and WebMD the Magazine supports health consumerism by educating and inspiring readers to live better and engage in meaningful health conversations with their family, friends and healthcare providers," said
, WebMD the Magazine Publisher. "WebMD the Magazine enables advertisers to engage with consumers when they are making health decisions whether in the doctor's waiting room or at home cooking a family meal."
Created by the most trusted brand in the U.S., WebMD the Magazine editors have unique insight into consumer health through the top trending healthy living and condition topics on WebMD.com, so they know what is on the mind of consumers when it is timely and in demand. WebMD created a new look and feel of the magazine to reflect consumer health trends with integrated online content and video on the free iPad® app.
WebMD the Magazine is a trusted source of healthy living and condition information for consumers while they are in the mindset of health & wellness, celebrating and inspiring readers about every aspect of healthy living. WebMD the Magazine reaches highly-engaged health consumers who are coming to WebMD's print, online and mobile products with a healthy sense of purpose. More than 8.5 million people are reading the magazine for immediate answers to their health and wellness questions. As a result, 28 percent of readers visit the pharmacy within 24 hours of reading an issue, while 22 percent visit a retailer.