This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

2012 Republican National Convention Set Created By Jack Morton Team Raised The Bar For Political Stage Design

Stock quotes in this article: IPG

TAMPA, Fla., Aug. 31, 2012 /PRNewswire/ -- Jack Morton Worldwide, the global brand experience agency, was the designer of the set for the 2012 Republican National Convention—responsible for creating a scenic design that has already been hailed as setting new standards for staging at political conventions.

(Photo: http://photos.prnewswire.com/prnh/20120831/NY66615)

Led by award-winning designer Jim Fenhagen and Eddie Knasiak, the Jack Morton design team worked with the RNC for over a year to develop the set, which stood out not only for the quality of its design and warm wood materials but also for the ambition of the 13 massive LED screens that anchored the set and debuted new video technology.

"We approached this just as we would with a brand," said Fenhagen, SVP of Design in Jack Morton's New York office. "We listened to the client's needs and we built the experience design around that."

Fenhagen points to three areas of focus for the experience design team at Jack Morton:

#1. Connection – "It was important that the set didn't put speakers up on a pedestal. The design ethos was 'America's living room,' and we used warm hues and textured wood surfaces. As we adjusted the set for Governor Romney's acceptance, we were especially conscious of using design cues to reinforce accessibility."

#2. Differentiation – "We wanted to signal a completely new direction by doing things with the set that have not been done before at conventions. It's the most abstract convention set I've ever seen—more like a Broadway show in ambition and bravado than the more typically conservative approach of political set design."

#3. Relevance – "The set had to feel American without being too literal. For inspiration, we turned to Frank Lloyd Wright, architect of the American Prairie Style. That came out in how we contrasted the warm woods with the ambitious technology involved in the 13 LED screens we placed over the stage.  Such an ambitious use of LED screens has never been attempted—and it gave the RNC flexibility to share one monumental image or a collage of related images."

Fenhagen has won 17 Emmy awards for broadcast set design. He has created sets for Piers Morgan, Jon Stewart and Martha Stewart, among many others. His co-designer for the RNC set, Eddie Knasiak, is a veteran broadcast designer.

About Jack Morton WorldwideJack Morton Worldwide is a global brand experience agency with offices all over the world. Our agency culture promotes breakthrough ideas about how experiences connect brands and people—in person, online, at retail and through the power of digital and word of mouth influence. We work with both BtoC and BtoB clients to create powerful and effective experiences that engage customers and consumers, launch products, align employees and build strong experience brands. Ranked at the top of our field, we earned over 50 awards for creativity, execution and effectiveness last year. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com, or follow us on Twitter @jackmorton.

SOURCE Jack Morton Worldwide

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,042.90 -28.32 -0.17%
S&P 500 1,972.29 -5.51 -0.28%
NASDAQ 4,493.39 -12.4620 -0.28%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs