OWINGS MILLS, Md., Aug. 31, 2012 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, today announced a strategic partnership with Notre Dame Athletics. The integrated partnership will promote the weight-loss benefits of the Medifast Plan to a national audience, highlighted by Notre Dame football radio postgame show host, Jack Nolan, losing weight with the program.
The campaign will include a Medifast branding presence on und.com and in-game radio advertisements during Notre Dame football broadcasts, recorded by the voice of Notre Dame football, Don Criqui. Live radio advertisements during the Notre Dame football postgame show will chronicle host Jack Nolan's experience losing weight on the Medifast Program. The partnership also features Medifast print ads and inserts in Notre Dame football programs and television advertising during each football game rebroadcast.
"Medifast is at a place in our growth strategy where exposing our brand and helping more people lose weight means getting in front of a national audience," said Michael C. MacDonald, Chairman of the Board and Chief Executive Officer, Medifast, Inc. "Partnering with one of the most iconic sports brands in the world will allow us to help even more people achieve their weight-loss goals and increase Medifast's brand awareness."The campaign will direct fans of Notre Dame football to MedifastNow.com where they can learn more about the Medifast 5 & 1 Plan and the many support options Medifast offers. The Medifast 5 & 1 Plan consists of eating five Medifast Meals and one Lean & Green Meal per day. Medifast provides customers over 70 different meal choices. "We are delighted to partner with Medifast for the upcoming University of Notre Dame Football season," said Scott Correira, President, Notre Dame Sports Properties. "We look forward to helping Medifast reach a larger audience as they work to help Americans get healthy." MED-G