KCM Legal Marketing & Media Explains How People Find Lawyers

BALTIMORE, Aug. 31, 2012 /PRNewswire/ -- People with personal legal matters are far more likely to turn to trusted sources instead of impersonal sources to find a lawyer, according to a public opinion poll conducted by the American Bar Association. KCM Legal Marketing & Media, a public relations firm for lawyers, serves as trusted adviser for many of the best-known law firms as well as up-and-comers.

"More often than not we save money for firms by cutting programs that don't work and enhancing adding programs that do," says owner Karen McGagh. "You practice law. We bring in business for you. It's a formula that's worked for many years."

Ms. McGagh explains that the ABA study showed that the use of print directories, such as the Yellow Pages, as the primary way to find a lawyer for a personal legal matter appears to be waning and is now about the same as online searches.

According to the ABA younger adults are more likely to rely on online searches as the primary way to find a lawyer but the extent to which online searches will grow, as this population ages is unclear.

So what's a lawyer to do?

Bring people together. Linking up your clients and referring them business is a powerful way to encourage loyalty.

Take them out. Regular face-to-face contact is critical. Get together over coffee or lunch regularly, and try to spend time in a non-legal capacity.

Manage your reputation. Just as an unhappy client can cause a lot of damage to your legal reputation, good customer service keeps clients coming back and brings in new customers over the long term.

Spread the good news. If an article is written about your business or you are quoted in a newspaper or magazine, send copies to your existing customers and clients through a press release, email campaign or direct mail piece. This will keep you in their mind, bolster their confidence in you, and encourage them to recommend you to others.

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