Chunghwa Telecom. Thank you all for joining our second quarter 2012 earnings results conference call. First of all, I am pleased to announce the promotion and appointment of our new President, Dr. Yen-Sung Lee, who has assumed the new role as of yesterday, August 29.
Dr. Lee will oversee all of Chunghwa’s daily operations. Previously, Dr. Lee was the Senior Executive Vice President, supervising the marketing and IT departments. With his extensive engineering and management background, he has significantly contributed to the development of our ICT & Cloud businesses. Having been with Chunghwa for over 30 years, I am confident that Dr. Lee will continue to make further contributions to our future growth.
Please refer to slide 3 for our second quarter overview. Before entering into our business segments, I would like to highlight several points to you as follows. Even though we continue to experience heavy NCC regulatory pressure and intense market competition, we were pleased that our first half results were in line with our earlier guidance.
Faced with an evolving telecom landscape and the fierce market competition, we continue to evaluate these changes while also taking proactive steps in key growth areas to help stabilize our overall business. As an example, mobile value added service business continues its growth momentum. In order to accelerate the mobile VAS growth, we began offering different promotional packages bundling free on-net call services with data packages.These packages are designed differently to target and appeal to various types of mobile subscribers and we have begun to see some good success with such offerings, which I will discuss shortly. For our broadband business, we continue to see our growth in subscribers for high-speed fiber connections remaining on track, especially demand for our faster, 50 megabits per second connections. We will continue to promote our high-speed fiber connections to new customers, we will also continue to encourage current customers’ migration, both of which will further provide incremental ARPU.
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