This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Humana Capitalizes on Preventative Care at Conventions

TAMPA, Fla. ( TheStreet) -- Keep your eyes peeled for a green, human-powered, gargantuan bicycle when you reach Charlotte for next week's Democratic National Convention.

The Humana (HUM - Get Report)-sponsored pedal bus -- which debuted here in Tampa -- is the health care company's attempt to raise voter awareness of preventative health care at a time when Obamacare is steering a chunk of the 2012 election conversation.

"Certainly it's good for us from a business standpoint that people aren't utilizing the emergency room when they have gone to the primary care doctor," said Mitch Lubitz, a Humana spokesman. "They might have been able to identify some kind of a health issue, that's certainly good for Humana."

Each of the 20 "people-powered" buses allows up to six passengers and one driver to pedal the vehicle throughout the downtown areas of the convention. It's a fairly convenient way to navigate around the heavily secured streets.

There was a cost to Humana's sponsorship at both conventions, but the contracts with the Republican and Democratic National Committees differed. When asked which party charged more, Lubitz deferred and said he really doesn't know.

This is a renovation of the company's "Freewheelin" campaign that launched in 2008. Then, Humana put 1,000 trek bicycles in St. Paul, Minn. and Denver at both national conventions as an early attempt to spread health awareness through social media.

Lubitz said he doesn't know if enrollment with Humana increased as a result of Freewheelin in 2008, but he does say the company has expanded in the Twin Cities area and Denver since then.

There are 20 Freewheelin buses roaming around Tampa, and the same amount will be available in Charlotte.

A peak at the Freewheelin Web site reveals a counter that tracks the number of rides, miles ridden, calories burned, and a co-called carbon footprint reduction. Next week, Democrats will have the chance to surpass the totals earned by Republicans during its party's convention. And, because Tropical Storm Isaac forced cancellation of the first day in Tampa, Democrats will have an equal number of days for the good- natured competition.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
HUM $176.93 -0.38%
UNH $132.46 0.27%
AAPL $95.18 1.64%
FB $117.43 -0.96%
GOOG $692.36 -0.84%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs