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NEW YORK (
TheStreet) -- It was the
Amazon.com(AMZN) of its day. Shoppers could order goods through its revolutionary mail order catalog. In fact, it was the largest mail-order and merchandising company in the United States for more than 60 years.
It owned the tallest building in the world, at 108 stories tall.
By 1995, there were no Sears employees to be found in the Sears Tower, despite it being the company's headquarters at one time. It is no longer the Sears Tower -- the company lost the naming rights in 2003 and the nation's tallest building is now called the Willis Tower.
Sears was kicked out of the
Dow Jones Industrial Average back in 1999 and it is now being removed from the
S&P 500. This is the same index that added
Monster Beverage(MNST) to the index just a few weeks back.
There is a very important lesson for individual investors to learn from this story.
It is better to own the Best Stocks Now, not the best stocks of yesteryear!
Take note, all of you
JCPenney(JCP) and other stodgy old stocks of yesteryear devotees!
Companies have life cycles. You want to own them in the prime of their life, not when they are way past their prime.
As a professional money manager, I can almost predict what stocks are held in a portfolio that is transferring to me from one of the big wire-house firms. In fact, I recently wrote an article about this for
The Best Stocks to Own (Hint: They Are Not the Most Widely Held)
Like the "Carnak the Magnificent" skit on the old Johnny Carson show, I can usually hold their statements up to my forehead and see GE, Johnson & Johnson, Microsoft, Intel, Cisco, etc., etc., etc., before I open it up.
Why is this? I guess it is because these household names are like a big fuzzy blanket wrapped around nervous investors.
Now, having said this, GE was once one of the best stocks in the market, as was Johnson & Johnson, Cisco, Microsoft, etc. A lot of money was made in those stocks during their day.