TDK Life on Record (NYSE: IMN) today announced the addition of four new wireless speaker products to round out its premium audio line. These new products mark the next evolution of the TDK Life on Record audio portfolio, creating an ecosystem of products that give consumers high-fidelity audio with universal input flexibility and portability in all areas of their lives. Building on the success of its initial audio line launch in 2010 and highlighted by its proprietary “Signature Sound” and sleek designs, the new TDK Life on Record products now integrate Bluetooth® technology to deliver a truly wireless audio experience. Now, audiophiles are free to utilize their mobile devices in any way they choose and still easily play music -- no docking required -- all without sacrificing audio quality.
TDK Life on Record Wireless Boombox (Photo: TDK Life on Record)
Debuting at the prestigious IFA trade show in Berlin in September and available in the U.S. in October, the new line features a Wireless Weatherproof Speaker, Wireless Boombox, Wireless Sound Cube and Wireless Charging Speaker. All four of the new wireless audio products were created to offer an easy connection with Bluetooth A2DP enabled mobile devices in a wide variety of locations and settings. The new line builds upon the high quality of the initial TDK Life on Record audio products with clean, striking designs carefully crafted to make bold visual statements, while delivering high-performance audio. These new additions have already won a 2012 silver “IDEA” design excellence award from the Industrial Designers Society of America.
When used with a Bluetooth AAC enabled device, the products utilize AAC codec technology to deliver superior quality and near-lossless audio. The AAC technology in the TDK Life on Record line removes a layer of compression typically found in Bluetooth-enabled audio devices, giving the listener the truest sound possible. The universal input flexibility also allows users to be more social with their music, sharing music no matter what mobile device they use.