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Jcpenney Invites Customers To Join Its Support Of Teach For America

Customers can also join in Teach For America's effort to close the achievement gap through a dedicated jcp cares page on www.BroadCause.com, a social media platform dedicated to activating, accelerating and aggregating passionate communities around cause-based initiatives. Additionally, customers will also be able to support Teach for America in September through the Facebook social game, WeTopia. Created by Sojo Studios, WeTopia allows players to connect with friends, build a virtual town and spend a unique form of currency called "Joy" that spreads real-world aid to various non profits around the world. Furthermore, customers can make donations to Teach For America online at jcp.com/jcpcares and find more information about jcpenney's philanthropic commitments.

About jcpenney: More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America's favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

About Teach for America: Teach For America works in partnership with communities to expand educational opportunity for children facing the challenges of poverty. Founded in 1990, Teach For America recruits and develops a diverse corps of outstanding individuals of all academic disciplines to commit two years to teach in high-need schools and become lifelong leaders in the movement to end educational inequity. Today, more than 10,000 corps members are teaching in 46 urban and rural regions across the country, while nearly 28,000 alumni are working across sectors to ensure that all children have access to an excellent education. For more information, visit www.teachforamerica.org and follow us on Facebook and Twitter

jcpenney media relations Kate Coultas and Daphne Avila (972)431.3400 — jcpcorpcomm@jcp.com

SOURCE jcpenney

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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