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TheStreet Open House

Twitter: The Bruce Springsteen of Social Media

Stocks in this article: FB P LNKD MCD

Make no mistake, I am bullish on FB. I disclosed a long position in the stock in the aforementioned article. And I have a record of defending the company post-IPO. I added to my position alongside Netflix (NFLX) CEO Reed Hastings. I have no intention of selling.

Thinking long-term, like the newspaper, Twitter will become an institution that spans generations. Facebook will die when too few people use, engage and care about it. Put another way, Twitter will stand the test of time. Facebook, ultimately, will not.

Which company would I rather be invested in 20 years from now?

Investing in Bruce Springsteen in the early 1970s would have been akin to initiating a long position in McDonald's (MCD - Get Report) around the same time. Jon Landau saw the future of rock-n-roll in 1974 (it's name was Bruce Springsteen); the MCD long guessed right on the ubiquitous nature and staying power of fast food.

I expect Facebook, along with Twitter, Pandora (P - Get Report) and a handful of others, to dominate the mobile-advertising landscape this decade. They're all worthy of a long play for the foreseeable future.

That said, Facebook is not the future of social media. It, along with LinkedIn (LNKD - Get Report), pioneered the craft, but, thanks largely to its utilitarian nature, entertainment value and clean platform, Twitter will outlive and dictate the trajectory of the space.

At the time of publication, the author was long FB and P.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
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