This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Twitter: The Bruce Springsteen of Social Media

Make no mistake, I am bullish on FB. I disclosed a long position in the stock in the aforementioned article. And I have a record of defending the company post-IPO. I added to my position alongside Netflix ( NFLX ) CEO Reed Hastings. I have no intention of selling.

Thinking long-term, like the newspaper, Twitter will become an institution that spans generations. Facebook will die when too few people use, engage and care about it. Put another way, Twitter will stand the test of time. Facebook, ultimately, will not.

Which company would I rather be invested in 20 years from now?

Investing in Bruce Springsteen in the early 1970s would have been akin to initiating a long position in McDonald's (MCD - Get Report) around the same time. Jon Landau saw the future of rock-n-roll in 1974 (it's name was Bruce Springsteen); the MCD long guessed right on the ubiquitous nature and staying power of fast food.

I expect Facebook, along with Twitter, Pandora (P - Get Report) and a handful of others, to dominate the mobile-advertising landscape this decade. They're all worthy of a long play for the foreseeable future.

That said, Facebook is not the future of social media. It, along with LinkedIn (LNKD - Get Report), pioneered the craft, but, thanks largely to its utilitarian nature, entertainment value and clean platform, Twitter will outlive and dictate the trajectory of the space.

At the time of publication, the author was long FB and P.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
FB $105.45 0.04%
MCD $114.23 0.63%
LNKD $244.59 -0.44%
P $13.73 -0.65%
AAPL $117.81 -0.19%


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs