Nearly One-Third Of Coupon Users Consider Themselves Opportunists When It Comes To Savings, Finds National Coupon Month Survey From CouponCabin

WHITING, Ind., Aug. 30, 2012 /PRNewswire/ -- September is National Coupon Month, and to recognize the holiday, CouponCabin's new survey takes a look at coupon use trends among different U.S. demographics. Nearly one-third (29 percent) of U.S. adults who ever use coupons said they are "opportunists;" they have zero loyalty when it comes to shopping and only buy products that are available with coupons or daily deals. Men are more likely to be opportunists compared to women, at 35 percent and 25 percent, respectively. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from August 20th – 22nd, 2012, among 2,399 U.S. adults ages 18 and older.

While an opportunist is what most U.S. adults who use coupons classify themselves as, others report they fall into the following categories:

• Seasoned pro: I have been couponing for years and know all the tricks of the trade – 25 percent
• Newbie: I'm a coupon rookie who just realized the money-saving power of coupons – 19 percent
• Extremist: I don't pay full price for anything – 4 percent
• None of these – 23 percent

 

Overall, coupon use is high among U.S. adults. Nearly all, (95 percent) said they had ever used a coupon. Forty six-percent said they use coupons very often or often, while 30 percent said sometimes and 18 percent said rarely. Females had the highest instance of saying they use coupons very often or often, at 52 percent, compared to 39 percent of men.

Sometimes, coupon users get creative. More than four-in-ten (44 percent) U.S. adults who use coupons said they have "stacked" coupons to achieve greater savings, wherein shoppers used both a manufacturer and store coupon on one item.

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