Accenture (NYSE:ACN) has entered into an agreement to acquire Singapore-based NewsPage Pte Ltd (“NewsPage”), a leading provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.
NewsPage provides software products to some of the world’s largest consumer goods companies. Upon closing, the acquisition will complement the capabilities of the Accenture CAS software platform, a leading integrated software platform that supports the consumer goods industry sales processes, and help strengthen its capabilities in emerging markets. Terms of the transaction were not disclosed.
The Accenture CAS software platform helps consumer goods companies achieve greater trade efficiency and sales by enabling improved product availability on the shelf and increasing their ability to efficiently collaborate with retailers, while supporting the management of large, mobile sales and distribution forces.
Upon closing, the acquisition of NewsPage will add distributor management and mobility capabilities to the Accenture CAS software platform through a lean, user-friendly application. Also, NewsPage will bring a multi-platform mobility capability to the Accenture CAS solution, allowing it to run on Windows, Android and iOS devices. NewsPage’s products are delivered on a Software-as-a-Service (SaaS) basis or on-location.The combination of the Accenture CAS software platform and NewsPage’s products will offer consumer goods companies the ability to manage all of their sales processes on a single global sales platform – from trade promotion management and optimization to retail execution, and from distributor management to direct store delivery, merchandising and customer service. “This acquisition is important as it will enhance Accenture’s ability to help global consumer goods companies by supporting all route-to-market sales and delivery models across mature and emerging markets,” said Fabio Vacirca, senior managing director of Accenture’s Consumer Goods & Services practice. “NewsPage has a strong client base of global consumer goods brands that have benefited from its products. Its addition will strengthen Accenture’s software capabilities in emerging markets and reinforce Accenture’s position as a leading provider of integrated sales software for the consumer goods industry.”
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