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Sony Accelerates Revitalization Of Electronics Business By Enhancing User Experiences With New Product Offensive

"As " One Sony" we are joined together by a single vision, which I define with one particular Japanese word - Kando. It means to move people emotionally. Sony will bring a smile to the faces of a global audience" said Hirai.

MOBILE

Mobile devices are the gateway to Sony's user experience. Adding to its acclaimed Xperia™ smartphone portfolio, known for providing premium entertainment experiences, Sony Tablets will be brought to market under the Xperia brand as of September 2012, expanding these great mobile experiences to the tablet arena.

The latest Sony mobile devices including Xperia smartphones, Tablets and VAIO PCs will boast Sony ' s m edia  a pplications, with the new interface designed to enhance the user experience in high picture and sound quality. It will enable users to enjoy and share music, photos, and movies in a simple and intuitive way.  These features will be available across new Xperia smartphones, Xperia Tablet and selected VAIO PCs.

Furthermore, the new Xperia smartphones and VAIO PCs promise to bring consumers the ultimate cross-device connectivity. Through Sony's One-touch function, which incorporates NFC (Near Field Communication) technology, users can easily and instantly enjoy their music and photos across an array of NFC enabled Sony devices by simply touching one device to the other without the need for Bluetooth or Wi-Fi set-up.

Introducing the new products, Hirai added: "Individual Sony products will entice and inspire people. But, what's also important is that by connecting and combining hardware, network services and applications, we will provide a truly remarkable and compelling experience."

DIGITAL IMAGING

Sony's mobile products are pioneering new ways to capture great digital pictures, whilst delivering an enhanced user experience through further, deeper convergence of hardware, content and services. The new NEX-5R model is the latest Digital Imaging product to deliver enhanced usability.

The NEX-5R compact system camera - with built in Wi-Fi - allows users to check the image, adjust camera exposure and control the shutter wirelessly from their smartphone. This makes it ideal for taking posed family pictures via the timer, where the image can be checked on the smartphone before the pose is broken. It also boasts "Fast Hybrid AF" giving DSLR-like focussing responses when capturing fast-moving action.  

The NEX-5R is the first camera compatible with PlayMemories Camera Apps, a service for downloading new apps such as "Time-Lapse" and "Cinematic Photo" directly to the Wi-Fi enabled camera.  

Sony is also introducing  the new 'wearable' video camera, the HDR-AS15 with 'Exmor R' CMOS Image Sensor and SteadyShot image, great for skydiving or mountain biking.

GAMING

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