Seneca Casinos Deploy Bally Mobile And Bally Business Intelligence Solutions

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, announced that three Seneca Gaming Corp. casinos in New York will continue their partnership with Bally Technologies by implementing Bally’s award-winning Business Intelligence, Power Promotions™ and custom mobile applications.

Seneca Gaming Corp.’s three New York-based casinos, Seneca Niagara Casino & Hotel in Niagara Falls; Seneca Buffalo Creek Casino in Buffalo; and Seneca Allegany Casino & Hotel in Salamanca will have Bally Business Intelligence and Power Promotions connected to more than 6,500 gaming machines. Additionally, Bally Mobile will provide each casino with a customer-facing mobile website and mobile apps.

“We are thrilled to continue this partnership with Bally Technologies,” said Seneca Gaming Corp. Chief Executive Officer Cathy Walker. “The ability to combine world-class casino- management systems, unique bonusing offerings, and state-of-the-art mobile technology makes Bally a perfect fit to help lead Seneca casinos into the future.”

Bally Business Intelligence is an advanced application that allows casino operators to analyze and visualize the extensive data gathered throughout their properties.

Bally Power Promotions gives the casino the ability to extend electronic incentive cash offers to its players at the point of play. With Bally Power Promotions, slot club members can use their slot club cards to convert their valuable accumulated points and promotional dollars into playable credits without visiting the slot club booth.

The Bally solutions will provide additional capabilities for the Seneca casinos to serve patrons better both inside the casino, and also through innovative marketing programs and campaigns.

Bally Technologies’ award-winning Bally Mobile apps enable Seneca Casinos’ fans and customers to perform a variety of tasks from their mobile devices, including:

• Purchase tickets to events, or book a suite at a special price – right from the app.
• Get detailed information about table games, learn about player-loyalty programs, and find poker and slot tournaments.
• Enjoy location-specific content and unlock offers once they are within a few miles of the property.
• Browse menus or make reservations at restaurants.
• Access overhead custom GPS maps or view detailed property maps of the casino.
• Use the embedded smart-search bar to find content by keyword.
• Contact reservations, room service, and other property personnel instantly.

“It is an honor for Bally Technologies to continue our great partnership with the Seneca Nation by providing both additional systems solutions and mobile apps to these properties,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan. “Our ability to provide traditional and mobile products speaks volumes about our powerful, multi-channel business-to-business solutions that provide casinos with a single view of the player whether they are at the casino, at home, or on the move.”

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