Introduced In August 2012, Sara Lee Lemon Pound Cake Is The Brand's Newest Pound Cake Variety, Made With Real Lemon Juice. Sara Lee Lemon Pound Cake Is Available At Grocery Retailers Throughout The United States. (Photo: Business Wire)
Sara Lee ® brand today announced the launch of its Lemon Pound Cake variety, the first new pound cake loaf in more than a decade, as well as an update to its famous Butter Pound Cake, which is now more moist. Available at grocery retailers throughout the United States, the new Lemon variety and Butter Pound Cake meet today’s consumer’s taste preferences.
“ Sara Lee brand produces America’s favorite frozen pound cake* , and we’re in the process of expanding upon its rich heritage by providing new and delicious varieties we hope will become household favorites,” said Kanika White, senior brand manager, Sara Lee Desserts. “Our new Lemon Pound Cake is a twist on an American classic – it tastes great alone or is delicious dressed up with fresh berries and a little whipped cream.”
Sara Lee Butter Pound Cake is now more moist, and has the same great taste consumers have enjoyed for the past six decades.
“We listened to feedback from our consumers and set out to make our beloved Sara Lee Pound Cake even better,” said White. “Based on our research, consumers prefer the updated, moister Butter Pound Cake.”The Sara Lee Pound Cake portfolio now consists of the following varieties:
- Sara Lee Lemon Pound Cake – New flavor made with real lemon juice and is the first new loaf variety in more than 10 years.
- Sara Lee Butter Pound Cake – The loaf has been updated to increase moistness, while retaining the same homemade taste of its predecessor. The product is available in regular and family sizes, which are 10.75 ounces and 16 ounces, respectively.
- Sara Lee Light & Dreamy Pound Cake – Newly named, this loaf contains 80 calories per serving. It has 100 percent less cholesterol, as well as 55 percent less fat than Butter Pound Cake.
- Sara Lee Pound Cake Slices – Recently introduced, single-serve and pre-cut pound cake slices are portioned and individually packaged to ensure freshness and rich flavor. Slices are available in Original and Double Chocolate flavors.
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