Mr. Bhatia began his research career at Nielsen in 1989, working for Nielsen Media Research and Nielsen Interactive services. He joined NetRatings in 2002.
Mr. Bhatia will be based in New York and will maintain an office at the Arbitron headquarters in Columbia, Maryland.
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media–radio, television, cable, and out-of-home—the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter™ (PPM ®) and the PPM 360™, new technologies for media and marketing research. For more information, log on to www.arbitron.com.Portable People Meter™, PPM ®, and PPM 360™ are marks of Arbitron Inc. Arbitron Forward-Looking Statements Statements in this release that are not strictly historical, including the statements regarding expectations for 2012 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter™ service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate, and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal, and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2011 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement. SOURCE Arbitron Inc.