Marchex Inc. (NASDAQ: MCHX) will co-host a free webinar with BIA/Kelsey focused on increasing revenue through pay for call advertising programs and call analytics. Matt Booth, chief strategy officer and program director at BIA/Kelsey, and John Busby, vice president of the Marchex Institute, will lead the webinar on Wednesday, Sept. 5, 2012, at 1:00 p.m. EDT.
A recent BIA/Kelsey report found customer phone calls convert at a rate of up to five times greater than search-based leads; phone numbers in mobile applications convert to calls 62 percent of the time versus just 7 percent on desktop search. BIA/Kelsey predicts that by 2013 the average U.S.-based business will receive 13.8 calls per month as a result of desktop search and 80.9 calls from mobile. Pay for call advertising and call analytics can help advertisers tap into these trends, increasing new customer calls and dramatically decreasing customer acquisition costs.
In this webinar, attendees will learn practical strategies for improving mobile advertising performance with the specific purpose of generating new customers at meaningful scale. The webinar will look at mobile advertising statistics and trends, review pay for call strategies and discuss the role of call analytics technology in mobile advertising campaigns.
“Mobile media is more fragmented than ever and evolving daily. Acquiring new customers through mobile advertising is challenging,” Busby said. “Our goal is to offer actionable strategies that help businesses reach consumers with advertising that drives calls, starts conversations and generates new customers.”
|What:||Free webinar – “Acquire New Customers with Mobile Pay For Call Advertising”|
|Who:||Matt Booth, Chief Strategy Officer and Program Director, BIA/Kelsey|
|John Busby, Vice President, Marchex Institute, Marchex|
|When:||Wednesday, Sept. 5, 2012|
|1:00 p.m. EDT|
|Where:||Register online at http://digitalmarketingdepot.com/webcast/uncover-more- revenue-with-mobile-advertising-using-call-tracking-and-analytics.|
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