BURLINGTON, Mass., Aug. 28, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced that iAPPS Content Manager has been named a KMWorld Trend-Setting Product by the Editors of KMWorld Magazine. This marks the third consecutive inclusion in the prestigious listing for this innovative, industry-leading content management solution. KMWorld is a premier Content, Document and Knowledge management information provider, responsible for informing more than 45,000 subscribers about the processes, components and successes in Knowledge Management that improve business performance.
Bridgeline's iAPPS Product Suite is the industry's leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the core content management component of the iAPPS Product Suite, and helps provide users with an easy-to-use, single dashboard system to access their web properties and effectively manage content. The capabilities built into the iAPPS Product Suite enable digital marketers from organizations like L'Oreal, Novartis, General Electric, SunChemical, and Children's Hospital Colorado, to develop and manage more effective site and email marketing content. With iAPPS' single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.
KMWorld's Trend Setting Products listing has been an important resource since its inception in 2003, and being included for the third consecutive year is a distinct honor for iAPPS Content Manager. The 2012 Trend Setters were selected from more than 700 products assessed by KMWorld's judging panel, which consisted of editorial colleagues, analysts, system integrators, vendors themselves, line-of-business managers and users. Each product the panel selected clearly demonstrate significant technology breakthroughs that serve the vendors' full community spectrum – especially their customers.
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