NEW YORK ( TheStreet) -- The world's biggest car companies and battery makers will gather for the 13th European Lead Battery Conference next month. The focus at the Paris event will be micro-hybrid vehicles with stop-start idle elimination, a sensible and cheap fuel-efficiency technology that will be used in 35 million cars a year by 2015. While I've agreed to give a keynote presentation to the ELBC's opening session, I expect to learn more than I teach and look forward to sharing new developments with readers.Micro hybrids are not a subsidized technology for eco-elites who eagerly embrace "somewhere over the rainbow" payback periods. They're hard-working fuel-efficiency systems for the rest of us -- normal people who grapple with monthly budgets and expect reasonable returns from their investments in fuel efficiency. The primary market driver will be stringent new emissions-control and fuel-economy regulations in Europe, North America and Asia. When you get down to brass tacks, consumers won't have a choice because stop-start will be installed as standard equipment, just like seat belts, disk brakes, pollution-control systems and airbags.
The New Thing in Green Tech: Micro-Hybrid Batteries
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