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Heelys Back To School/Labor Day Sale

Heelys, Inc. (NASDAQ: HLYS):

WHAT: The new looks are on store shelves and are an ideal staple for any school supplies list. Ever since their debut in 2000, Heelys has set the standard in helping families have wholesome fun outdoors. But from the beginning, the shoes have been designed to also be a well-crafted pair of shoes. Most observers wouldn’t be able to tell that the shoes are Heelys until the wearer points out its stealth wheel. From August 31, 2012-September 3, 2012, Heelys is offering a second pair of Heelys for $25 with the purchase of any pair of Heelys from the Heelys Shop, http://shop.heelys.com. In addition, all purchases from the Heelys Shop receive free ground shipping. This offer is good for U.S. customers only.

WHEN: 12:00 AM (CDT) August 31, 2012, through 11:59 PM (CDT) September 3, 2012.

WHERE: Heelys Shop – http://shop.heelys.com/

HEELYS – MRP: $47 and up Heelys wheeled footwear allows the user to seamlessly transition from walking or running to rolling by simply shifting weight to the heel. Users can also transform Heelys wheeled footwear into street shoes by removing the wheel and replacing the heel cavities (adaptors) with heel plugs. Heelys wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products. Heelys are sold in sporting goods and specialty stores nationwide and in more than 70 countries around the world. An instructional video on how to get started can be found at www.Heelys.com.

HEELYS Hx2 – MRP: $60 Heelys Hx2 has two removable wheels in each shoe, making it ideal for younger wearers. Not only is it easier to maintain balance, but also wearers of the Hx2 do not require as much leg strength to lift up their toes to skate. As they get the hang of skating, though, the Hx2 can be converted into a regular pair of Heelys for a more challenging ride simply by removing one of the wheels. Pop out both wheels and the Hx2 becomes a regular street shoe.

HEELYS NANO – MRP: $85The all new Nano was designed in house at Heelys and works by simply removing the wheel from one of the skate shoes and snapping the patented wheel bracket into the Sole-LinkT, like a ski or snowboard binding. For use on a single foot, the innovative board thrills the user with the same sensations and freedoms felt while slalom skiing and wakeboarding. The Nano lets skaters move farther, faster and longer than ever before.

MORE INFORMATION:Log on to http://www.Heelys.com for products, videos and how-to guides. Follow Heelys on Facebook - http://www.facebook.com/Heelys, Twitter - http://twitter.com/Heelysworldwide and YouTube - http://www.youtube.com/Heelysworldwide.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys ® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys Hx2, uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/.

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