This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Video Release -- New Avis Marketing Campaign Redefines The Role A Rental Car Plays In Business Travelers' Busy Lives

Stocks in this article: CAR

PARSIPPANY, N.J., Aug. 27, 2012 (GLOBE NEWSWIRE) -- Avis Car Rental today launched a new integrated marketing campaign, "It's Your Space," that aims to redefine and elevate the role of the rental car in corporate travelers' busy lives. The campaign centers on how business professionals use the space inside the rental vehicle to be productive and recharge when traveling.

A video accompanying this release is available at

The campaign includes three national TV commercials, each of which depicts an array of business travel experiences:

  • "Rock Out" features a business professional practicing his upcoming presentation by singing the words out loud while he's driving to the meeting.  
  • "Bizcation TM" highlights a business professional having a challenging day on the job and the relaxation he feels as he jumps into his rental car to enjoy a mini-vacation with his family after the work is done.  
  • "Deal Closer" shows a group of co-workers utilizing their rental vehicle to prepare and "get psyched" for an important meeting, and then hours later, driving to the golf course to celebrate success.

"We recognize that busy professionals are always on the go and yearn for more control over their day," said Jeannine Haas, chief marketing officer, Avis Budget Group. "The new campaign illustrates how an Avis rental vehicle gives customers that control so they can prepare for a meeting, recharge or just be themselves – after all, 'It's Your Space.'"

The campaign's initial flight will run through November 2012. The TV spots will air on network and cable television and will be supported by print advertisements in national newspapers and business publications such as The Wall Street Journal, The Economist and Sports Illustrated, as well as online media and airport terminal displays.

In addition, Avis will unveil an experiential iPad campaign that brings to life the idea of "It's Your Space" through a series of highly interactive scenarios, including "Your get amped space," "Your inner peace space" and "Your game on space."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs