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TheStreet Open House

Hipcricket And Spanish Broadcasting System Extend Relationship To Bring New Mobile Opportunities To Advertisers

Stocks in this article: AUGTSBSA

Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), and Spanish Broadcasting System (NASDAQ: SBSA) (SBS), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, today announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.

U.S. Hispanic media spending continues to grow faster than general market media every year, topping $7 billion in 2011 (source: Advertising Age). This represents an enormous opportunity for SBS, which recently introduced a 360-degree marketing approach that enables advertisers to reach consumers across TV, radio, Web, social and mobile. By partnering with Hipcricket, SBS can now offer advertisers opportunities to reach Hispanic radio audiences in Los Angeles, San Francisco, Chicago, New York and Miami, as well as at SBS Entertainment’s concerts and events through text-to-screen and other mobile programs that drive engagement. Mobile has emerged as an important aspect of live events, enabling audiences to interact in real-time and brands to engage consumers with information, offers, contests and more. SBS also plans to leverage Hipcricket’s AD LIFE® platform for its upcoming mobile Web and gaming initiatives.

“Hispanics have amassed tremendous buying power in recent years, and mobile presents a significant opportunity for marketers looking to reach them,” said Andrew Polsky, VP of Digital Sales at Spanish Broadcasting System. “By extending our relationship with Hipcricket, we can bring new programs to advertisers looking to have one-to-one conversations with Hispanic consumers, while building a sizeable opt-in listener database that provides remarketing opportunities.”

“Our partnership with Spanish Broadcasting System has been incredibly successful on the radio front, and we are thrilled to build upon that foundation with the addition of new stations and the company’s live events,” said Hipcricket President Ivan Braiker. “SBS audiences are already incredibly engaged with entertainment on their mobile devices and therefore present a perfect target for mobile advertising.”

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